Nature Has Given Us a Beautiful Revolution

For thousands of years, kombucha has been known as “The Tea of Immortality.” True believers in natural medicine know it to be true, but does the modern consumer? In partnership with GT’s Living Foods’ Scientific Advisory Board we conducted research to determine, once and for all, if kombucha’s centuries long health claims has weight. Spoiler alert: the proof was in the tea all along. SYNERGY is now a scientifically-backed journey to better health. Supporting a healthy gut – and beyond. In this campaign, we shared our findings with in-store signage, a digital landing page, email support, paid social and more.

Credits: Senior Content Strategist + Copywriter: Annie Clark / In-House Creative Director: Susan Gornell / Copywriter: Kate Dickerson / Art Director: Mara Frontera / Senior Graphic Designer: Alexa Pettit / Director of Marketing Ops: Rory Cook / SVP of Marketing: Tim Ngo