Keeping Up with SYNERGY

What happens when three L.A. icons come together in the name of gut health? You get a Kardashian-approved peachy, creamy, dreamy, and probiotic packed collab. In SYNERGY’s first foray into the world of viral Erewhon smoothies, we partnered with none other than Kendall Jenner – maybe you’ve heard of her. Made with both SYNERGY Peach Paradise and COCOYO Peach Nectarine, this smoothie combined two GT’s Living Foods SKUS in an authentic way that boosted brand awareness for both products and flavors. This social-first campaign was supported with influencer gifting, real and raw reviews, email support, as well as in-store signage.

Credits: Senior Content Strategist + Copywriter: Annie Clark / In-House Creative Director: Susan Gornell / Director of Social: Sam Ayers / Graphic Designer: Noah Cimatu / Senior Content Strategist: Annie Clark / Director of Marketing Ops: Rory Cook / Social Media Manager: Genesis Rodriguez / Social Media & Influencer Marketing: Marissa Bullock / SVP of Marketing: Tim Ngo